It's a new dawn, it's a new day, it’s a new life
The exhibition Novo Mundo [New World] looks at the five editions of the Bienal Iberoamericana de Diseño (BID) held between 2008 and 2016, with the aim to reflect on the power of design as a transforming agent of society and humankind. The selected projects and services, from almost 200 designers from 20 countries, have been fostering the sharing of information and knowledge, the intergenerational exchange, social cohesion, inclusion and multiculturalism. They, therefore, contribute to the human development and social sustainability, while witnessing the universality of the language of design. Many proposals give us a perception of some of the most pressing issues of our time, such as migration and social exclusion, urban violence, displaced persons, illiteracy, the creation of new frontiers/walls, the increasing nationalisms or political extremisms. At the same time, they highlight the contribution of design in multidisciplinary, collaborative and participatory projects or fields as diverse as science, politics, education and medicine. Some of them are simple projects, locally developed, that recover traditional techniques and know-how or that use the advantages of globalization and the new information and communication technologies, promoting an active citizenship and valuing collective commitment.
The exhibition prioritizes the thinking, the word, the work and the ethical responsibility of each designer over the final product. Its intention is to show design as a verb (as practice and commitment), disclosing convictions, intentions, expectations and methodologies advocated by the different authors. It is a space of reflection on our world, the interculturalism of the Ibero-American universe and the very curatorial process, as far as it allows the debate of some remaining stereotypes and preconceptions.
Moreover, the title chosen aims to mirror the space for reflection we want to provide. While referring to the historical term that shaped the territories discovered by the Old World, in opposition to a Eurocentric view that fostered a certain vision of the Americas and the indigenous populations, Novo Mundo [New World] speaks about a truly global world and a more balanced and humanistic society to build, and in which the Ibero-American design and culture have a major role.
Curatorship: Bárbara Coutinho
Scientific committee: Bárbara Coutinho (PT)/ Manuel Estrada (ES)/ Henrique Cayatte (PT)/ Francisco Providência (PT)/Ruth Klotzel (BR)/ Ignacio Urbina / Carlos Hinrichsen (CL)/ Félix Beltrán (CU)
Exhibition design: Ateliermob (PT)
Communication design: Lsdspace Gabriel Martínez (ES)
Partnership: Asociación Diseñadores de Madrid (DIMAD) e BID. Bienal Iberoamericana de Diseño